DBS Associates
About

DBS Associates has established itself as the training provider of choice for companies and individuals wanting to improve their performance through sales, negotiation, presentation skills and other "customer facing" activities.

Established in 1985, DBS Associates has developed sales teams and sales managers with an approach that is based on the belief that only those with a deep understanding of their subject, together with practical experience in the field, are equipped to provide the quality of training needed to compete successfully in today’s testing conditions. DBS’s very individual approach to training is based on such an understanding. It combines an unusually high degree of customisation with methods that are totally results oriented. For you, it means a more focused programme, clear, achievable goals and a faster payback.

As businesses change, become leaner and more aware of the need to maximise everyone’s skill set, then the vast experience that we have in training the traditional sales force is increasingly being used to develop senior executives who have to persuade/convince other board members and, of course, shareholders that they are delivering to the best of the company’s ability.

The DBS difference lies in understanding the market place in which you operate, enabling us, together, to produce a programme uniquely tailored to your business and individual needs.

Our strengths are in our abilities to understand the business issues that drive key decision makers. Our techniques are practical and interactive, whether it be coaching a CEO for a critical presentation, or working with a group of sales managers in order for them to enhance their sales team’s performance. At all levels, we can improve skills which have an impact on the bottom line.

Organisations for whom programmes have been designed and delivered recently include:

Norwich Union;
Allied Irish Bank;
Winterthur;
Scottish Amicable;
Johnson & Johnson;
Rockwell Automation;
PE Biosystems;
Fitch Design;
Metabo Electra Beckum;
ADM;
Spicetec;
Misys;
Moorgate House;
Resource Partners Group;
Varian;
Irwin Tools;
Black & Decker;
Hoya Lens UK Ltd;
Britannic Assurance;
Levi, Ray & Shoup, Inc;
ABB;
Routeco.

DBS Associates have rolled out large training programmes for companies around the world, working with cross-country teams in Europe, North and South America and the Far East.

In addition to running tailored programmes, we also run a series of residential sales and sales management "open" programmes allowing companies to quickly bring new team members up to speed with those already trained. Individuals attending open programmes also benefit from the shared knowledge that comes from working with people from other industry sectors.

Chief Executive, Dennis Sobey, remains a driving force. A highly successful sales career with Rank Xerox was capped by a move into management. His success as a manager allowed him to realise his potential in the development of others and his career as a trainer began. Initially with Philips Business Equipment and finally, before establishing DBS Associates, with PA Consulting Group at their residential training centre, where he managed the core sales and sales management programmes for four years.